NTU Model United Nations
Project Overview
NTU Model United Nations is one of Singapore’s largest international conferences, bringing together 300+ delegates from around the world each year. In 2021, I served as the Deputy Secretary General of the conference and strengthened both the brand narrative and delegate experience by leading a refresh of its digital presence, including the official website portal and the Press Blog, so the conference story and participation journey felt cohesive from first touch to event week.
The Work
• I led cross-portfolio coordination as Deputy Secretary General, overseeing Academics, Liaison, Outreach, Operations, Media and Design, Press, and Finance to ensure the conference delivered consistently across touchpoints.
• I moderated the revamp of the official website as part of the Media and Design portfolio, with the goal of making it a complete conference portal rather than only a registration page.
• I aligned the website look and feel with the conference identity by standardising the site colours to match the logo palette, which strengthened brand consistency across web and social.
• I expanded the website experience by introducing practical, delegate-facing functionality so the portal supported registrations, payment details, event information, and schedule access in one place.
• I helped revamp the official Press Blog and social media presence so delegates had a content layer that explained the conference, reflected the atmosphere in real time, and showcased articles produced by the Press Corps during the event.
• I designed the screens in Figma to ensure the portal and content experience could be iterated quickly and handed off cleanly.
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Impact
• The refreshed digital presence contributed to an 80% increase in social media following, strengthening reach and visibility ahead of and during the conference.
• The conference expanded programming through 3 additional subsidiary webinars, increasing engagement opportunities beyond the main event.
• The content strategy increased readership, delivering a 20% increase in Press Blog readers during the conference period.
• NTUMUN 2021 reached 450+ participants, reflecting strong turnout and sustained interest in the conference experience.
Enhancements
• Delegate conversion could be strengthened by refining the portal journey around clear decision points, so users move from interest to registration with fewer drop-offs.
• Content performance could be improved by packaging Press Blog stories into repeatable formats for social distribution, so articles drive ongoing discovery rather than only event-week consumption.
• Brand consistency could scale further through a tighter digital toolkit for committees, press, and outreach teams, so every public-facing asset reinforces the same narrative and visual system.
• Community retention could be deepened by building post-conference touchpoints through an archive of sessions and highlights, so engagement continues beyond the event dates.
Related Work
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